It’s no secret that Rolex is one of the most faked brands in the world—we’ve all seen those market stalls on holiday peddling numerous shady imitations—but the fake watch market doesn’t stop there, oh no. And not only are fakes not limited to the arena of Rolex, but also not to the £100, DOA monstrosities that stand out a mile off. Modern CNC technology and the growth of aspiration across the globe has incentivised the manufacturers of fake watches to push their attempts further and further. And this is where we are now, with a fake of the Cartier Ballon Bleu de Cartier that you’d be hard-pushed to spot.

If you want a timepiece that echoes the classic British and French pocket watches of the 18th century, then it’s to Breguet that you’ll need to turn your attention. Simple, yet beautifully executed, plain, yet immediately recognisable, Breguet’s nod to masters like John Harrison, Thomas Mudge and John Arnold has become a style of its own within the wristwatch community. But there’s a new kid in town offering that same look for just a tenth of the price, one Frederique Constant. Should Breguet be worried?

To look at two Formula One cars, aside from the distinctive paint jobs, it would be hard to tell one from the other. Yet these are machines built independently, in secret, by isolated teams working to different principles and ideas. The reality is that each car is incredibly different on a micro level, despite seeming so indistinct at the macro. The same could be said of Rolex’s Submariner and Omega’s Seamaster—two watches that seem so similar on the surface, yet differ in approach so dramatically when seen just a little closer.

If you’ve got your sights set on a classic Daytona 116520, the pre-ceramic model, then there’s probably not much else out there that might turn your fancy. You’re unlikely to be swayed by an Omega, or a Breitling, probably not even a Jaeger-LeCoultre—but what about a Patek Philippe? And not just any old Patek Philippe, but a complicated one in white gold, no less. How does the Daytona look now?