If you’ve got fat wedge of cash burning a hole in your pocket and you’ve earmarked a Patek Philippe to spend it on, stop. Wait. You mustn’t spend a single penny until you’ve seen this.

Breguet, Blancpain, Vacheron Constantin; with approaching a millennium of history between them, these three have earned a reputation for the archetypal classic watch, much like this Classique Alarm Le Reveil du Tsar here. Even the name sounds like it comes from a time when men wore velvet tights and long, curly wigs. But what if these brands tried something a bit more unconventional?

It’s the ultimate watchmaker flex; never mind minute repeaters and perpetual calendars, hidden deep within the movement—if you want to show off your skill as a watchmaker, you do it with skeletonization. Here are two such skeletonised watches. One costs £1,500, the other £43,000. Can you tell the difference?

If anyone knows how to make a Rolex, it’s Rolex. Let’s face it; they have the heritage, they have the expertise, and most importantly, they have the restraint. Nevertheless, there are many companies out there who think they know better, and the presumptuously titled Artisans de Genève is one of them.