This Franck Muller Master Square retails at £86,300. Cheap, it is not, but good value? Perhaps one of the best. How is this possible?

It’s no secret that Omega has been chasing Rolex’s success for near on half a century. It must be galling for the head honchos at the Swatch Group to see the five-pronged crown take all the glory with such ease, especially since, back when Rolex was just a notion in the mind of young German Hans Wilsdorf, Omega was the force to be reckoned with. But those halcyon days at the turn of the 20th century were not to last for Omega, its dominance a withered husk by the dawn of the next. But the fight’s not over, not yet, thanks to this: the 2018 Seamaster 300M.

It seems bonkers to use the term ‘entry level’ in the same sentence as ‘£13,100’, but yet, here it is: the A. Lange & Söhne Saxonia Thin is the brand’s entry level watch, and it costs a whopping £13,100. But is it worth it?

The Luminor has been a staple of Panerai’s collection since the Italian company first opened its doors to the public in 1993, this Base the purest and simplest iteration. It’s been discontinued now—and cost around £4,000 before it was—by something that looks exactly the same but costs over £1,000 more. Why would anyone want to pay that?