Rolex Datejust Lady 69178

If you’ve been watching these videos then there’s a high chance that sooner or later you’re going to buy a watch. Maybe it’ll be your first, and doubtful it will be your last; either way, it’s a decision that requires careful deliberation before jumping into. Easier said than done, however, so let us do some of the hard work for you and leave you to enjoy the rest: and by that I mean here is a list of five more watches that you should avoid.

The decade of 1950 was a huge turning point in the economy of the developed world. With the austerity of war falling behind and a bright new future shining ahead, it was an unprecedented period of growth in jobs, technology and living standards that gave people more time and money for the finer things in life than ever before. This is the story of the GMT-Master Root Beer, and how it changed Rolex forever.

The feud between watchmaking powerhouses Rolex and Omega has been raging for over a century, for so long it’s almost hard to remember how it all begin. Let’s remind ourselves.

Mistakes happen, it’s a fact of life. When you’re Rolex, however, making some of the very best watches in the world, they don’t happen very often—if at all. But they do still occur from time to time, and this one—it’s a doozy.