If there were a word that best summed up the Swiss watch industry, it would be 'conservative'. With manufacturers such as HYT, MB&F and Urwerk on the scene, that might seem a little contrived, but bear with me, because haute horlogerie hasn't always been this fruitful. Before HYT, and before even MB&F, there were two men who shared a passion for watchmaking: Felix Baumgartner and Martin Frei. Felix, whose blood flows with horology, had just completed his training at the prestigious Solothurn School of Watchmaking, and Martin, a graphic design graduate from the Zurich School of Visual Arts, had founded a group called United Swiss Artists. In 1995, the two men met, establishing a partnership they would later call 'Urwerk'.