It seems that there’s a new high-end luxury company emerging every day, making diamond-covered mobile phones or clothes made out of crocodile faces or perhaps even yachts that turn into helicopters. It’s the clock-radio industry of the modern elite, creating desirability by combing two things that already exist to invent something that doesn’t—and more importantly, that you don’t already have. It’s no wonder, then, that so many of these brands disappear almost as fast as they materialise, so what does it take to stick around?

The big news of Baselworld 2018, after thirteen years in the making, was the announcement of a stainless steel edition of the red-and-blue–bezelled Rolex GMT-Master II. Or, it would have been, had Tudor not undercut Rolex’s big story with a sneaky release of its own—the Black Bay GMT.

If there's one thing watch enthusiasts share a love for, it's the supercar. Whether powerful or beautiful, designed to stick to a track or swoop through the French Riviera, a supercar is—like watchmaking—engineering with soul, passion and excitement. We take a visit to the headquarters of VVS sports and prestige automobiles to sample three of recent history's finest.

When you’re looking for the watch that’s right for you, it’s easy to be swept up in the hype of those top few default choices. Say you’ve set your heart on a chronograph; chances are your shortlist may contain a Speedmaster or a Daytona. Both superb watches, no doubt about that, but there are others that you might not know about—and they’re equally worth consideration.