Decades of experience, a manufacturer-certified service centre and choice in the thousands come together to help you find your next watch.
We are accredited to service
Welcome to watchfinder
Since Watchfinder & Co. was first founded in 2002, it has been established as the premier resource from which to buy and sell premium pre-owned watches. With thousands of watches available from more than 50 brands, including Rolex, Omega, Cartier and more, plus international locations and a manufacturer certified service centre, there’s no better place to find your next luxury timepiece. Begin browsing using the navigation menu above or find out more below.
Decades of Experience
With the knowledge gained from decades of experience with pre-owned watches, there’s nowhere else as well qualified as Watchfinder to purchase your next premium pre-owned timepiece from. Let us help you find the watch that’s just right for you.
With Watchfinder’s pre-owned collection, not only can you spend less, you can reap from your investments, too. A pre-owned watch doesn’t have the sting of showroom depreciation, and can even increase in value over the years.
No other pre-owned watch retailer can boast its own fully-fledged service centre, accredited by many of the world’s best watch manufacturers. Before being sold, every Watchfinder watch receives a rigorous inspection at this facility.
Buying a pre-owned watch online couldn’t be any easier than this. With 14 days to change your mind, you can be sure you’ll love your next watch — but if you don’t, you can send it straight back for a full refund.
Press play to follow our journey
Starting an internet-based company just after the dotcom crash may seem a ludicrous idea to some, but that is exactly where the origins of Watchfinder can be found. Discover how a simple idea and a passion for doing things the right way resulted in the growth of a small online business into the class-leading pre-owned watch specialist Watchfinder is today. It’s a journey that has positively changed the face of the watch industry forever.
A decade ago, a group of friends discovered that the facility to buy and sell premium timepieces online did not exist, and so they pooled their respective talents together to create what is now the UK’s number one pre-owned retailer of luxury watches, Watchfinder. The company started life at a desktop PC in the home of one of the founders, but it wasn’t long until the idea blossomed and grew into something far, far bigger.
Following the sale of a Paul Newman Daytona for £13,000 and an overwhelming level of customer interest, it was time for Watchfinder to sink or swim. All the founders came on board full time, additional staff were hired, and the whole enterprise moved to a small office in Maidstone. From there, the website was updated and a new logo made to match, and interest in the company extended as far as ‘The Times’ newspaper, which featured Watchfinder in an article that continued to drive enquiries ever higher.
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The company grows, creating demand for more staff and an office space. The new, in-house stock management software goes live, and work begins on turning the ground floor of the new office into a showroom to cater for customers who prefer meeting face to face. Despite rising oil prices and a disconcerted marketplace about to fall into recession, customers continue to enjoy Watchfinder’s service on an ever-increasing scale.
The introduction of the photography department, managed by professional photographers, establishes the use of high-quality imagery at Watchfinder. The website is then populated with high-resolution photos of all the stock — an important part of an online purchase, allowing customers to see their next watch in detail — which in turn pushes the total page views for the year to over twenty-five million.
Watchfinder entered 2012 still riding the wave of success that began propelling it ten years ago. Annual turnover is at £13 million, staff numbers have increased to over thirty people, a servicing department has been established to prepare watches for sale, and The Watch Magazine was launched too. The enthusiasm that drives the company forward remains as strong as ever, because there’s no time to stand still.
By popular customer demand, Watchfinder opened its first dedicated boutique in glamourous City of London location The Royal Exchange. Sat alongside some of the luxury greats, the Watchfinder boutique opened its doors to huge success, demonstrating a need for both the online and bricks-and-mortar customer interaction. The ability to hold and compare watches in the hand only further cemented the growth of the Watchfinder brand.
With an increasing need to purchase watches comes a need to expand the service centre to accommodate them. So, in 2014, the service centre was increased in size to allow more highly talented watchmakers to work on more watches. The skill and equipment appointed exceeded the requirements to achieve manufacturer accreditation, and so the official certifications of some of the biggest watch brands in the world started to accumulate.
The efforts of the Watchfinder business development were repaid in 2017 with a placement in the 2017 Sunday Times Profit Track 100 listing, ranking 48th amongst a showcase of companies that demonstrated the fastest growing profits over a period of three years. This highly prestigious achievement demonstrated the promise of the Watchfinder model, charting previous winners such as Carphone Warehouse and Dyson in its years of operation.
Watchfinder’s dominance in the pre-owned market was recognised in 2018 through the purchase by international group Richemont. Owners of other such watchmaking and jewellery masters as Cartier, Jaeger-LeCoultre and IWC, Richemont’s purchase of Watchfinder is indicative of the importance of the pre-owned market in the cycle of luxury purchasing. The international expansion of the Watchfinder brand also begins.
Growing at a rate of 500 subscribers per day, Watchfinder’s YouTube channel becomes one of the largest and most influential in the world, attracting over 2.5 million views a month to see exquisite footage of luxury watches and hear the stories behind them. The channel is a global sensation, attracting viewers from all around the world, and serves not only to promote the Watchfinder brand, but also the passion and knowledge it is built on.
Outstanding customer service is a mainstay of the Watchfinder ethos. Watch collectors are discerning shoppers, and will accept nothing but the best, which is why customer service has and always will be such an important part of the business. This includes everything from interaction with individuals to the operation of a manufacturer certified service centre, all so the customer experience is unparalleled.
As well as stocking both the modern and the vintage from over 50 varied brands, Watchfinder also offers the luxury of choice through purchasing options and additional services. From part exchange, online shopping to international boutique locations, buy back guarantee to global watch sourcing, there are countless ways to make your purchase the perfect fit for your watch-buying needs.
With thousands of watches from over 50 brands available online and in-store, employee knowledge is key to giving customers the information they need to make an informed purchasing decision. With such a rich heritage for each and every brand, purchasing a luxury watch is more than simply buying an item of jewellery; it is investing in a legacy, and Watchfinder staff are required to be well-versed in every aspect.
A comprehensive selection of watches from over 50 premium brands gives us the unrivalled opportunity to offer completely independent advice, helping you find the right watch for you. Compare brands that won’t be found together anywhere else at your own leisure, with impartial guidance on hand both online and instore. From big brands to boutique rarities, the extensive selection available at Watchfinder gives you complete purchasing freedom.
Industry Leading Customer Service
Your aftersales experience is important to us, which is why every watch comes with a 12-month comprehensive warranty. Our customer service team is on hand to help you with any queries you might have—just get in touch via the details below. With a 5 star rating on TrustPilot, you can rest assured that we’re dedicated to providing the best customer experience.
Get in touch with Aftersales by clicking here.