Hublot is a relatively new brand but its history is already as prestigious and explosive as its watches. The company began life in 1980 as the brainchild of Carlo Crocco, who had recently left the major Italian fashion house Binda in order to pursue his own career in watches. After several years' planning, Crocco had his first watch, which he dubbed “Hublot”—and soon he was calling his fledgling brand the same thing. Hublot is French for porthole, which is what his watch resembled: a strong circular shape punctuated by bolts around a heavy-set bezel. It was an instantly popular formula and the brand today has taken and run with it. But that first watch was more remarkable for its strap than its case shape or minimalist dial. The strap was Read moreView All
Hublot is a relatively new brand, but its history is already as prestigious and explosive as its watches. The company began life in 1980 as the brainchild of Carlo Carocco, who had recently left the major Italian fashion house Binda in order to pursue his own career in watches. After several years’ planning, Carocco had his first watch, which he dubbed Hublot—and soon he was calling his fledgling brand the same thing. The word means ‘porthole’ in French, which is what his watch resembled: a strong circular shape punctuated by bolts around a heavy-set bezel.
It was an instantly popular formula that the brand today has taken and run with. But that first Hublot watch was more remarkable for its strap than its case shape or minimalist dial. The strap was made of natural rubber, a first for Swiss watches. The powerful new combination of gold watch and rubber strap lead to the brand’s first collection and another overarching theme in its history: fusion.
The ‘80s saw the gradual development of the ideas that had been born in the Fusion and Classic Fusion series. Beautiful diving watches and chronographs were made to fit the theme, and later there were dress watches called Elegant Chronographs that dropped the bolts and smoothed some of the Fusion's hard lines.
Eventually, Carocco determined that he wanted to focus on other projects, and found a new CEO for the company in the shape of Jean-Claude Biver. Biver was already well-known by this point, having helmed the likes of Omega and Blancpain, and having played a major role in establishing the Swatch Group and rescuing the industry from the quartz crisis. He now took on the role of rejuvenating Hublot watches, something he achieved in a most spectacular fashion.
Biver took the reigns in 2004, and at Baselworld 2005 he revealed his masterpiece: the Big Bang. Drawing on and expanding the porthole and fusion ideas of previous watches, the design was instantly hailed as outstanding, and the Big Bang is now firmly established as one of the most iconic sports watches of the 21st century. Boisterous and imposing, the watch is simultaneously fun-loving and yet rooted in a classic aesthetic, and easily adaptable into myriad versions and special editions. After winning that year’s Grand Prix d'Horlogerie de Geneva, the Big Bang has gone on to claim dozens of other awards and recognitions, as well as record-beating sales.
Riding this success, Hublot began expanding. It opened its first boutiques around the world (there are now more than 50, including one in Ulan Bator, the capital of Mongolia), and even launched a TV channel—a surprising move for a watch company. New kinds of Big Bang kept appearing, including amazing gem-set variants and diving watches, and these were later joined by the even bigger and bolder King Power and the more experimental MP series, which included a watch with an astounding 50-day power reserve. The first ladies’ Big Bang appeared in 2008, shortly before Hublot was bought by luxury conglomerate LVMH. It was also around this time that the brand began its famous association with professional football, sponsoring first Euro 2008 and then the Fifa World Cup and Manchester United, each with its own special edition watch.
Please choose your region and preferred language.
Our Platform uses various types of cookies, each of which has a specific function. Below you can manage your preferences.
These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.
These cookies serve a variety of purposes related to the presentation, performance and functionality of this Platform. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of this Platform. For example, some of these cookies enable visitors to specify language, product or other platform preferences.
These cookies, including those from third parties, are used to collect information about how visitors use our Platform. The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our Platform, the platforms that referred them to our Platform and the pages that they visited on our Platform. We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform.
These cookies, including those from third parties, are aimed at creating profiles related to you and are used to deliver adverts more relevant to you and your interests in line with your preferences expressed while surfing the web. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion. They are usually placed by advertising networks with our permission. They remember that you have visited a platform and this information is shared with other organisations such as advertisers.
These cookies are third party cookies (e.g. Facebook) that allow you to interact with social media platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.
Third party cookies are cookies from sites or web servers other than our own, which are also used for the purposes of those third parties.
By clicking "Accept all" you declare that you consent to the use of all cookies stated above.