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Watchfinder.co.uk Ltd, PO BOX 1368, Maidstone, ME14 9WE

Company no. 04524723

VAT no. 787 562 376

Registered Office Address: 15 Hill Street, London, W1J 5QT
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Tag Heuer

Established 1860

Started by Edouard Heuer under the name of simply Heuer, the TAG Heuer brand as we know it came into being after a merger with TAG, manufacturers of technology used in Formula 1. Forging strong links with motorsport, TAG Heuer has become known as a stylish and innovative brand for the modern era. Read more

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Shop Tag Heuer

Carrera Watches 1547 Carrera Watches 18007 Carrera Watches 24044 Carrera Watches 25480
Carrera Watches 18007 Carrera Watches 24044 Carrera Watches 25480
Carrera [123]
Aquaracer Watches 22157 Aquaracer Watches 3550 Aquaracer Watches 9083 Aquaracer Watches 23567
Aquaracer Watches 3550 Aquaracer Watches 9083 Aquaracer Watches 23567
Aquaracer [87]
F1 Watches 23415 F1 Watches 25613 F1 Watches 18010 F1 Watches 21815
F1 Watches 25613 F1 Watches 18010 F1 Watches 21815
F1 [48]
Monaco Watches 14630 Monaco Watches 3690 Monaco Watches 5853 Monaco Watches 3709
Monaco Watches 3690 Monaco Watches 5853 Monaco Watches 3709
Monaco [43]
Link Watches 2566 Link Watches 38565 Link Watches 1027 Link Watches 3660
Link Watches 38565 Link Watches 1027 Link Watches 3660
Link [37]
Professional Watches 984 Professional Watches 5608 Professional Watches 991
Professional Watches 5608 Professional Watches 991
Professional [4]
Kirium Watches 1055 Kirium Watches 1056 Kirium Watches 6706 Kirium Watches 1045
Kirium Watches 1056 Kirium Watches 6706 Kirium Watches 1045
Kirium [12]
Classic Monza Watches 1188 Classic Monza Watches 1537 Classic Monza Watches 7795 Classic Monza Watches 7898
Classic Monza Watches 1537 Classic Monza Watches 7795 Classic Monza Watches 7898
Classic Monza [8]
Connected Watches 33094 Connected Watches 29223 Connected Watches 33056 Connected Watches 36766
Connected Watches 29223 Connected Watches 33056 Connected Watches 36766
Connected [12]
SLR Watches 9098 SLR Watches 9100 SLR Watches 17993
SLR Watches 9100 SLR Watches 17993
SLR [4]
Golf Watches 2932
Golf [1]
Microtimer Watches 1538
Microtimer [2]
Aquagraph Watches 7953
Aquagraph [1]
Silverstone Watches 16850
Silverstone [1]
Autavia Watches 33758 Autavia Watches 36814
Autavia Watches 36814
Autavia [2]
Classic Targa Florio Watches 14228 Classic Targa Florio Watches 37814
Classic Targa Florio Watches 37814
Classic Targa Florio [2]
Specialist Watches 35676
Specialist [1]
Classic Targa Watches 2246 Classic Targa Watches 29038
Classic Targa Watches 29038
Classic Targa [2]
Heuer Temporada Watches 38664
Heuer Temporada [1]
Skipper Watches 37574
Skipper [1]
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Tag Heuer New Arrivals

Tag Heuer Formula 1 Sparkling WAC1216.BA0852
Tag Heuer
Formula 1 Sparkling
WAC1216.BA0852
Product Code: 130296
Box: Yes Papers: No
Age: Approx. 5 years
$1,685
Tag Heuer Carrera CV2A1R.BA0799
Tag Heuer
Carrera
CV2A1R.BA0799
Product Code: 130414
Box: Yes Papers: Yes
Age: 1 year (2017)
Manufacturer's Warranty
$3,705
Tag Heuer 2000 Series WK1312.BA0313
Tag Heuer
2000 Series
WK1312.BA0313
Product Code: 128456
Box: Yes Papers: Yes
Age: 15 years (2003)
$910
Tag Heuer Formula 1 WAZ1110.FT8023
Tag Heuer
Formula 1
WAZ1110.FT8023
Product Code: 130626
Box: Yes Papers: Yes
Age: 2 years (2016)
$915
View All Tag Heuer New Arrivals

Tag Heuer History

TAG Heuer is a company with its roots firmly planted in motorsport. The brand originally started off as just Heuer, under the leadership of Edouard Heuer; a watchmaker with a passion for innovation, he started making watches at the tender age of 20. Such was his enthusiasm for his work, that with just nine years under his belt making watches, he had already patented one of the first crown winding mechanisms. Not twenty years later, he had also patented the oscillating pinion: a compact component that allowed precise engagement of the chronograph function.

This interest in chronographs founded the company’s penchant for timing equipment. After Edouard’s death in 1892, the brand continued to develop timing products, the ‘Time of Trip’ dashboard mounted stopwatch receiving its patent in 1911. The main, centrally-mounted hands of the instrument displayed the time, and an additional pair of smaller hands counted elapsed time. A top-mounted crown started, stopped and reset the smaller hands. This developed into the first wrist-worn chronograph, released in 1914. Adapted from a pocket watch, the crown was mounted at the 12 o’clock position, and accuracy was improved to 1/100th of a second. A timing split function was added soon after, which allowed intervals between competitors to be recorded.

The brand’s dashboard chronograph evolved through the 1980s into several variations: the Super Autavia, a name derived from the two main users of the instrument, the auto and aviation industries; the Master Time, which contained a movement that could run for eight days without winding; the Monte-Carlo, a 12-hour stopwatch; the Sebring, a 60-minute split-second timer; and the Auto-Rallye, a 60-minute stopwatch.

The connection that the company had with motorsport eventually spread to the pinnacle of racing, Formula 1. Watches such as the Autavia, Carrera, Monaco, Silverstone and Monza followed. The Formula 1 link was cemented with the amalgamation of TAG and Heuer as TAG Heuer. TAG (Techniques d'Avant Garde) manufactured technology used in Formula 1, such as the ceramic turbochargers that gave the cars their fearsome reputation, and this union gave rise to watches such as the Kirium, F1 and Link.

Motorsport wasn’t the only industry that displayed an interest in the brand’s watches. John Glenn, the astronaut piloting the Mercury Atlas 6 spacecraft, used his Heuer stopwatch to time the first manned orbit around Earth, making it the first Swiss watch in space. The aviation industry also relied heavily on the brand’s watches: the German air force commissioned many timepieces for their pilots throughout the world wars and well into the 1960s. A notable development in this field was the Bundeswehr, a flyback chronograph. The company also developed dive watches, with the Aquaracer, Professional and Aquagraph being prime examples. Stepping into the future, the Connected fuses horology with technology for a touchscreen smart watch.

TAG Heuer watches have always had an understated and desirable cool about them. For all their functionality within the various industries that use them, their clean designs and usable features have made them as sought after by the public as by the professionals. And, let's face it—if Steve McQueen wore one, they’ve got to be cool.

The Watch Magazine
Time Out: Supercar Special
Posted 11/07/14
If there's one thing watch enthusiasts share a love for, it's the supercar. Whether powerful or beautiful, designed to stick to a track or swoop through the French Riviera, a supercar is—like watchmaking—engineering with soul, passion and excitement. We take a visit to the headquarters of VVS sports and prestige automobiles to sample three of recent history's finest.
Read more
Feature: 3 Chronograph Considerations
Posted 12/06/18
When you’re looking for the watch that’s right for you, it’s easy to be swept up in the hype of those top few default choices. Say you’ve set your heart on a chronograph; chances are your shortlist may contain a Speedmaster or a Daytona. Both superb watches, no doubt about that, but there are others that you might not know about—and they’re equally worth consideration.
Read more
Review: TAG Heuer Carrera Mikrograph
Posted 08/05/15
One hertz. That's your average quartz watch, ticking away once per second. Tick, tick, tick. A vintage mechanical watch at 18,000vph ticks at two-and-a-half hertz. The modern equivalent beats at 28,800 times per minute, that's four hertz. Zenith's superb El Primero, a hi-beat movement at 36,000vph—five hertz for that one. This TAG Heuer Carrera Mikrograph? Fifty hertz. That's one hundred beats every second. 360,000 per hour. Phew!
Read more
Review: Jules Audemars Extra-Thin
Posted 23/06/15
Say 'Audemars Piguet' and the first thing that comes to mind is the Royal Oak - or if you own a pair of faded jeans, the Royal Oak Offshore. As is well-documented, the Royal Oak was Audemars Piguet's final lifeline, its saviour from the onslaught of cheap Japanese watches in the early 1970s. Fairly or unfairly, it has become the brand's flagship piece, an iconic design penned by an iconic designer for the iconic watchmaker.
Read more
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© WF&Co. 2019 v.3000.04
Watchfinder.co.uk Ltd, PO BOX 1368 Maidstone, ME14 9WE
Company no. 04524723  |  vat no. 787 562 376
Registered Office Address: 15 Hill Street, London, W1J 5QT
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