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645 Fifth Avenue Fifth Floor, Olympic Tower, NY 10022, New York, USA

Company no. 55-0827853

Registered Office Address: 645 Fifth Avenue, Olympic Tower, NY 10022, New York, USA
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Tag Heuer

Established 1860

Started by Edouard Heuer under the name of simply Heuer, the TAG Heuer brand as we know it came into being after a merger with TAG, manufacturers of technology used in Formula 1. Forging strong links with motorsport, TAG Heuer has become known as a stylish and innovative brand for the modern era. Read more

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Tag Heuer

  1. All Brands
  1. Tag Heuer
Carrera Watches 2578 Carrera Watches 26982 Carrera Watches 8819 Carrera Watches 30986
Carrera Watches 26982 Carrera Watches 8819 Carrera Watches 30986
Carrera [118]
Aquaracer Watches 22157 Aquaracer Watches 3657 Aquaracer Watches 25256 Aquaracer Watches 27271
Aquaracer Watches 3657 Aquaracer Watches 25256 Aquaracer Watches 27271
Aquaracer [63]
F1 Watches 2133 F1 Watches 21816 F1 Watches 23415 F1 Watches 30180
F1 Watches 21816 F1 Watches 23415 F1 Watches 30180
F1 [66]
Monaco Watches 3690 Monaco Watches 14630 Monaco Watches 23545 Monaco Watches 15239
Monaco Watches 14630 Monaco Watches 23545 Monaco Watches 15239
Monaco [17]
Link Watches 22174 Link Watches 26960 Link Watches 23981 Link Watches 3502
Link Watches 26960 Link Watches 23981 Link Watches 3502
Link [28]
Professional Watches 907 Professional Watches 2572 Professional Watches 909 Professional Watches 984
Professional Watches 2572 Professional Watches 909 Professional Watches 984
Professional [9]
Kirium Watches 1055 Kirium Watches 17057 Kirium Watches 1045 Kirium Watches 1049
Kirium Watches 17057 Kirium Watches 1045 Kirium Watches 1049
Kirium [6]
Connected Watches 29223 Connected Watches 34203 Connected Watches 33035 Connected Watches 32688
Connected Watches 34203 Connected Watches 33035 Connected Watches 32688
Connected [11]
Classic Monza Watches 30984 Classic Monza Watches 1531 Classic Monza Watches 1189 Classic Monza Watches 30917
Classic Monza Watches 1531 Classic Monza Watches 1189 Classic Monza Watches 30917
Classic Monza [4]
SLR Watches 9099 SLR Watches 15224 SLR Watches 9100
SLR Watches 15224 SLR Watches 9100
SLR [3]
Alter Ego Watches 1609 Alter Ego Watches 42108 Alter Ego Watches 1611 Alter Ego Watches 1583
Alter Ego Watches 42108 Alter Ego Watches 1611 Alter Ego Watches 1583
Alter Ego [5]
Golf Watches 3588
Golf [1]
Autavia Watches 34761 Autavia Watches 47839 Autavia Watches 35173 Autavia Watches 32779
Autavia Watches 47839 Autavia Watches 35173 Autavia Watches 32779
Autavia [4]
Silverstone Watches 16850
Silverstone [2]
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New Arrivals

Tag Heuer Carrera CAR2A10.BA0799
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Tag Heuer
Carrera
CAR2A10.BA0799
$3,520
Box: Yes Papers: Yes
Year: 2015
Manufacturer's Warranty
Tag Heuer Aquaracer WAY1412.BA0920
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Tag Heuer
Aquaracer
WAY1412.BA0920
$1,215
Box: Yes Papers: Yes
Year: 2014
Tag Heuer 2000 Series WK1110.BA0317
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Tag Heuer
2000 Series
WK1110.BA0317
$980
Box: No Papers: No
Year: Approx. 2006
Tag Heuer Aquaracer WAY101A.BA0746
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Tag Heuer
Aquaracer
WAY101A.BA0746
$1,570
Box: Yes Papers: Yes
Year: 2017
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Tag Heuer History

TAG Heuer is a company with its roots firmly planted in motorsport. The brand originally started off as just Heuer, under the leadership of Edouard Heuer; a watchmaker with a passion for innovation, he started making watches at the tender age of 20. Such was his enthusiasm for his work, that with just nine years under his belt making watches, he had already patented one of the first crown winding mechanisms. Not twenty years later, he had also patented the oscillating pinion: a compact component that allowed precise engagement of the chronograph function.

This interest in chronographs founded the company’s penchant for timing equipment. After Edouard’s death in 1892, the brand continued to develop timing products, the ‘Time of Trip’ dashboard mounted stopwatch receiving its patent in 1911. The main, centrally-mounted hands of the instrument displayed the time, and an additional pair of smaller hands counted elapsed time. A top-mounted crown started, stopped and reset the smaller hands. This developed into the first wrist-worn chronograph, released in 1914. Adapted from a pocket watch, the crown was mounted at the 12 o’clock position, and accuracy was improved to 1/100th of a second. A timing split function was added soon after, which allowed intervals between competitors to be recorded.

The brand’s dashboard chronograph evolved through the 1980s into several variations: the Super Autavia, a name derived from the two main users of the instrument, the auto and aviation industries; the Master Time, which contained a movement that could run for eight days without winding; the Monte-Carlo, a 12-hour stopwatch; the Sebring, a 60-minute split-second timer; and the Auto-Rallye, a 60-minute stopwatch.

The connection that the company had with motorsport eventually spread to the pinnacle of racing, Formula 1. Watches such as the Autavia, Carrera, Monaco, Silverstone and Monza followed. The Formula 1 link was cemented with the amalgamation of TAG and Heuer as TAG Heuer. TAG (Techniques d'Avant Garde) manufactured technology used in Formula 1, such as the ceramic turbochargers that gave the cars their fearsome reputation, and this union gave rise to watches such as the Kirium, F1 and Link.

Motorsport wasn’t the only industry that displayed an interest in the brand’s watches. John Glenn, the astronaut piloting the Mercury Atlas 6 spacecraft, used his Heuer stopwatch to time the first manned orbit around Earth, making it the first Swiss watch in space. The aviation industry also relied heavily on the brand’s watches: the German air force commissioned many timepieces for their pilots throughout the world wars and well into the 1960s. A notable development in this field was the Bundeswehr, a flyback chronograph. The company also developed dive watches, with the Aquaracer, Professional and Aquagraph being prime examples. Stepping into the future, the Connected fuses horology with technology for a touchscreen smart watch.

TAG Heuer watches have always had an understated and desirable cool about them. For all their functionality within the various industries that use them, their clean designs and usable features have made them as sought after by the public as by the professionals. And, let's face it—if Steve McQueen wore one, they’ve got to be cool.

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© WF&Co. 2021 v.3000.04
645 Fifth Avenue Fifth Floor, Olympic Tower, NY 10022, New York, USA
Company no. 55-0827853
Registered Office Address: 645 Fifth Avenue, Olympic Tower, NY 10022, New York, USA
Watchfinder & Co.
Watchfinder & Co.

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