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645 Fifth Avenue Fifth Floor, Olympic Tower, NY 10022, New York, USA Company no. 55-0827853

Registered Office Address: 645 Fifth Avenue, Olympic Tower, NY 10022, New York, USA
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Bringing you the latest news, reviews and interviews from the world of watches - plus much more

Feature: The 5 Coolest Things About Mechanical Watches

Mechanical movements are outdated, outclassed and outperformed. We don’t need them. They’re pointless. Unnecessary. They’re also one of the coolest things on the planet, and this Breguet Tra...
Posted on 9/26/2022

Review: Grand Seiko Skyflake SBGA407

Over the past few years, we’ve seen some watches come out of the Japanese powerhouse Grand Seiko that are truly mind-altering. The jaw-dropping Kodo Constant-Force Tourbillon. The Philippe D...
Posted on 9/21/2022

Review: Jaeger-LeCoultre Master Ultra Thin Squelette

If I were to ask you to guess what the most universally interesting thing about watches was, what would you say? Investment? Diamonds? Branding? All those things are indeed very popular, but...
Posted on 9/21/2022

Feature: $300 vs $300,000 Watch

The gulf between $300 and $300,000 is enough to buy a house. A real house. One you can live in with your family, furniture and dog. Here are two watches that look incredibly similar that exh...
Posted on 9/12/2022

Review: Rolex GMT-Master 126720VTNR

It’s been a very strange year for the watch industry and we’re barely over halfway. First we had a plastic quartz imitation of the Speedmaster selling for as much as a Speedmaster, and then ...
Posted on 9/12/2022

Feature: Why Does Rolex STILL Hate Football?

Rolex’s first ever brand ambassador wasn’t a movie star, an astronaut or even someone who was a household name. It was a 26-year-old endurance swimmer by the name of Mercedes Gleitze who fam...
Posted on 9/12/2022

Feature: Do You Wear The Same Rolex As One Of These Sporting Legends?

Watches and sport have shared strong links with one another for decades. We’re talking Hublot and football, TAG Heuer and motor racing and Omega and the Olympics. These sporting sponsorships...
Posted on 9/12/2022

Feature: The Greatest Watch Designers You’ve Never Heard Of

Most of us would struggle to name any watch designer besides the legendary Gerald Genta. He was the man behind Patek Philippe’s Nautilus, AP’s Royal Oak and IWC’s Ingenieur, among countless ...
Posted on 9/2/2022

Feature: 3 Iconic Watches Rival Brands Turned Down

We’ve all been rejected at some point, whether you didn’t land your dream job or didn’t quite make it into university. It’s a feeling that can leave you reeling. Sometimes, though, the rejec...
Posted on 9/2/2022

News: Tudor Hits The Mark With The Pelagos 39

Following the remarkable success of the Black Bay 58, which saw Tudor reduce the case size of the standard Black Bay model to 39mm, it has now given its dive-watch sibling the Pelagos the sa...
Posted on 8/31/2022

Review: IWC Ingenieur IW323601

Whilst just about everyone is willing to commit all manner of sins to get hold of a Royal Oak or Nautilus, there remains a watch within the circle of famed designer Gérald Genta’s legacy tha...
Posted on 8/31/2022

Review: Baltic Tricompax

It’s a common technique in writing a review of a product to do the old bait and switch. You’ll hear all the things wrong with it to draw you into forming an opinion that’s not favourable tow...
Posted on 8/31/2022
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© WF&Co. 2025 v.3000.04
645 Fifth Avenue Fifth Floor, Olympic Tower, NY 10022, New York, USA
Company no. 55-0827853
Registered Office Address: 645 Fifth Avenue, Olympic Tower, NY 10022, New York, USA
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